Serena Janet Israel
Serena Janet Israel (1971)
Serena Janet Israel (1971), the creator of the Chichi®, is a professional mold maker, designer, art restaurateur, artist and art teacher of German origin. She settled down in Curaçao in 2001, after she sailed around the world in a self-built sailing boat for an adventurous period of eight years.
Serena leads her own successful Art Factory and Art & Souvenir shop. Together with her team, she produces a wide range of commercial art products and souvenirs, handmade and hand painted on Curaçao. Of all her products, her Chichi® sculptures are the most well-known worldwide.
Serena’s first Chichi® was born during one of Serena’s Art workshops. Wanting to teach her students the art of paper maché, she constructed the original chichi form from chicken wire, paper and glue. Later on she molded the ground model in clay and casted a mold using one gallon of silicon so that she could more easily reproduce these attractive figurines.
At first, Serena painted the Chichi® sculptures herself, but as demand grew, she expanded her team, including local craftsmen and artists, who shared her creative passion and welcomed the additional income for their families. From then onwards her success grew, leading ultimately to her own Art Factory, shops and outlets in Curaçao and Bonaire and an amazing line of original art sculptures and souvenirs.
Besides all her titles and qualifications, Serena is exactly what her name says about her. A down to earth and serene person who always comes up for the ones who need it the most. Her project enables local women to empower themselves to take care of their families financially all the while being at home to take care of them physically and emotionally as well.